it all really started with an offhand comment and a birthday.

one evening, as her birthday approached, “mrs. mallow” lamented that she wished she could enjoy a chocolate dipped marshmallow.  nothing fancy, just a simple marshmallow covered in chocolate…the sort of thing that's usually available only during the winter holiday season. 

well, “mr. mallow” saw an opportunity to do something a little special and unique for her birthday, so he plotted, he schemed, and he concocted (he’s always been equal parts mad scientist and baking fanatic), developing the recipe for mallows just in time for her birthday.

the first bite was really all it took.  they literally turned and looked at each other, eyes wide, with the realization that what they had was as different from store bought marshmallows as an aged, marbled steak is from a lukewarm frozen dinner. 

mallow took shape as a concept over the rest of the year as they experimented constantly on different recipes and formulations to make them not only delicious, but also to rid them of any artificial ingredients.  fortunately, seattle has an abundance of willing, eager, and talented taste buds, and mallow is very, very grateful to all of the people  who volunteered their palates and gave feedback during the testing.  by the end of the year, over twenty varieties had been perfected, with many more in the works, and they felt ready to introduce the world to mallows.

so, as you’re enjoying the treats we’ve made for you, remember that not only are mallows made with love, they were created for it, as well.  the real moral of our story is: do something nice for your partner tonight…you never know where it may lead you!